Cannes Lions

I Gotta Be Me

GUT, Buenos Aires / SPRITE / 2022

Film

Overview

Entries

Credits

Overview

Execution

We chose the song based on the lyrics. We were looking for an anthem about being yourself, an original song that represented the freedom you feel when you are true to who you are, no matter what. We worked on a new version that brought the sixties universal message to the 2020s and did it with a female singer to embody the voice of a new generation.

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