Cannes Lions
THJNK, Hamburg / AUDI / 2016
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Description
In December 2015, Audi focused on the issue of piloted driving
with several workshops, panel discussion and employee information
events. But besides all that barren information, Audi wanted a more
entertaining and light-hearted way to get everyone excited about the issue."
"Robots are already a huge help in our everyday life. But to be honest,
all the tasks they do for us are pretty unpleasant ones. But now, they
are finally allowed to do one job that's very enjoyable: drive the
Audi RS 7 piloted driving, the first autonomous racecar."
"The film was one of the highlights in the autonomous driving themed month.
The interest from employees and visitors in the Audi RS 7 piloted driving
sparked and everyone tried to get a test ride in the robot controlled cars.
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