Cannes Lions
OGILVY & MATHER, Auckland / WORLD WILDLIFE FUND (WWF) / 2015
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The Maui's dolphin is only found in New Zealand. They are highly endangered with only 55 left.
Tim Finn is one of New Zealand's most well loved musicians, ex front man of the band Split Enz. He is also the brother of Neil Finn, front man of the band Crowded House.
Tim recorded a message in support of the Maui's. We inserted this message into one of his and Neil's iconic songs "I See Red". Every time this New Zealand classic aired on radio, it abruptly stopped at 55 seconds to play Tim's message. Illustrating that 55 is not enough.
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