Cannes Lions
DROGA5, London / SECRET ESCAPES / 2018
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In ‘Incarcerated’, two strangers are at a hotel bar. One recounts an extraordinary tale of being locked up abroad and tortured for a crime he didn’t commit.
In each story, the teller is grateful to be alive, declaring that they shouldn’t even be there. It’s a poignant, life affirming, moment that’s punctured by the response of the other guest: they shouldn’t be there either, but thanks to a 70% discount from Secret Escapes, they are.
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