The idea was to re-imagine an old famous song and bring it back to nowness, like an analogy of our re-interpretation of the Olympic brand.

A song that would convey the promise that only with Eurosport will you have access to ALL of the Games.

In that process, one track became quite obvious because of its title and the popularity of the band: I WANT IT ALL by Queen.

Conceived as a blockbuster soundtrack by Laplage, they teamed up with some of the best names in the creative business like leading composers Chris Elliott and Sylvain Morizet.

It was recorded at the legendary Air Studios in London and performed by the world-famous London Symphony Orchestra.

Stripped down to just its chorus melody, the song was revisited with heavy electronic beats and traditional Korean drums, an epic orchestration, and many voices (men and children choirs, along with spoken voices) in order not to compete with Freddy Mercury and also to get the feel of the fans singing in a stadium.

It was finally mixed in Los Angeles with Hans Zimmer's sound engineer, Alan Meyerson.

The track was used on not only for the promotion campaign but also on all identity elements, and shared on all formats and all platforms (from tv, to digital, to mobile), across Europe.

The cover was approved by legendary Queen guitarist Brian May who sent us this mail: "it’s so clear that you guys know what you’re doing. I feel very excited. It’s very cool … »

Peter Hutton, chief executive of Eurosport, claims the anthem personifies Eurosport's coverage of the Winter Olympics.

386 million people experienced the PyeongChang Olympic Games with Eurosport.We've exceeded the expectations of our audiences and users, our partners, the press, and other key stakeholders. The campaign has been recognised, praised and celebrated across the board as we've built enormous amount of awareness and new brand value for Eurosport, Discovery and our relevant broadcast networks.

While the PyeongChang Olympic flame has gone out, our Discovery/Eurosport flame is shining brighter than ever.