The tail of a happy dog nurrished by Iams petfood.

This campaign is very efficient because on the one hand, a guerilla strategy is unexpected for a pet food brand and therefore the impact is likely to be strong. On the other hand, the fact that we've placed the ad on a cab enables to create proximity with pet owners and multiply the number of touchpoints. Indeed, the taxi enables to run the ad everywhere accross the city and therefore guarantees a high exposition.