Cannes Lions

IBEROSTAR HOTELS & RESORTS

SRA. RUSHMORE, Madrid / IBEROSTAR / 2012

Presentation Image
Film

Overview

Entries

Credits

Overview

Execution

We recorded more than 200 messages from clients enjoying all Iberostar’s services. These videos were edited and emailed to their friends or relatives that same day. Whenever receivers opened a message at home or at work, their webcams were triggered and their spontaneous reactions were recorded.

Each message was stored alongside the receiver’s reaction on the campaign microsite, as well as on the hotel chain’s social networks, its website and on YouTube.

Outcome

The campaign was launched on different dates and in different markets: Spain and USA.The KPIs set as objectives were:Spain:USA:Unique visitors: 116,570 Unique visitors: 77,076 Net registrations: 9,325 Net registrations: 2,890 And these were the results: Spain:USA:Unique visitors: 290,310 Unique visitors: 167,790Net registrations: 15,710 Net registrations: 8,491In other words, 149% more than the objectives set in visits for Spain and 117% more than those set for the USA. And as for registrations, 68% more than the objectives for Spain and 194% more for the USA.

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