This part of the On Demand campaign was called the Sparkler phase, and showcased prominent customers who have secured real business advantages, thanks to their relationship with IBM. The aim of this banner was to illustrate as many IBM customers as possible in an original and attractive format.The banner is composed of a mosaic of nine images: users choose a customer reference by rolling over their selected image, which then enlarges to take up the entire banner space. Once clicked, the banner leads to the IBM On Demand homepage, where further information is available about each customer reference.