Cannes Lions

IBM BUSINESS SOLUTIONS

OGILVYONE WORLDWIDE, Paris / OGILVY GROUP / 2006

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This screensaver is an educational and entertaining module. There are five frames in a slideshow, one for each of the pain points of medium businesses. Each frame poses a business problem, illustrating the IBM business solution with one of the characters. The Screensaver reads the frames randomly. If you are lucky, you may happen upon one of the 3 “bonuses” improvisations, which maintains intrigue in the screensaver. The Screensaver is an awareness tool; automatically becoming your default screensaver, constantly reminding you of IBM. This was directed at SMB's (1-999 employees) who thought that IBM could not help their size business.

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