The target was small and medium-sized businesses in Korea. The goal was to generate demand towards an IBM server that is compact yet efficient, affordable and extremely powerful. The banner starts by illustrating the ying and yang concept. Then, a folding screen evolves decorated with a famous drawing of the universe and 5 mountains, usually displayed in back of thrones. This entire image is then folded into the IBM server. The final message is that this server has enough capacity to store the whole universe. This banner’s CTR was six times higher than average in Korea.