In Korea, the Linux market is quickly growing. The objective was to generate demand towards this server’s, unique and intense, ability to empower Linux within an already extremely price-competitive market. The target includes small and medium-sized businesses. After clicking the Linux Remix button, the intensity is set across key SMB needs (Power, Speed, Total Cost of Ownership, Scale) and the music begins at a lower intensity, then heightens. The message is that our server will enable “More Power” from Linux, so much more, that its intensity will surprise you. This banner’s CTR was double that of our average on ZDNet.com.