Cannes Lions
OGILVYONE, Buenos Aires / IBM / 2005
Overview
Entries
Credits
Description
The concept of the Coffee Club was created to convey a friendly gathering, instead of the usual boring technology conference. The mailing included coffee beans, with their distinct texture and smell.
Outcome
Attendance of Executive Sessions increased 30%, which resulted in the scheduling of additional sessions in Argentina, Chile, Colombia, Peru, Venezuela and Uruguay.
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