Small and Medium Businesses are intimidated by IBM size. In fact, most don't know how to contact IBM. We needed to convey the idea that IBM is closer to you than you think, just call our Business Partners or click online. Instead of sending a regular mailer, a game was developed. The game begins with the user getting a message from his boss saying they need to contact IBM. IBM contact details are in his ThinkPad that is missing from his office. Using various clues, he has to find his ThinkPad, power it up, log on, retrieve the information and print it out.