Cannes Lions

IBM SYSTEMS

OGILVY, New York / IBM / 2007

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This revamped website for IBM features "Stories of Innovation", which are individual web documentaries highlighting different companies and how they're finding ways to innovate. Documentaries include NYPD's Real-Time Crime Center, Scripps Research Institute's Project Checkmate that's working to outsmart the Avian Flu, PGA's Real-time data collection that tracks all players' shots and scores, and National Geographic's Genographic project that tracks human DNA back to our earliest ancestors. These stories collectively highlight how IBM systems can help companies incorporate innovation into their thinking, products, processes and people.

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