Cannes Lions
DENTSU KANSAI, Osaka / AKAGI NYUGYO CO. / 2014
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Description
The product had been a best seller for 35 years, even though it had never been advertised on televisio. In spite of this, we decided to do a television ad campaign to further increase the product’s market share - "if this weird commercial increases product sales, then why did we spend all this time on marketing strategy?"
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