When this is submitted the site has only been soft launched. The planned strategy of releasing in the Magnum Facebook group hasn’t been executed yet. Even so, in its first week the Pleasure Hunt had 1,038,573 visitors, spending an amazingly average of 7.58 minutes on the site, and 129,250 clicks from Facebook shares. On Thursday April 14, 2011, it was the most tweeted URL in the world. Without spending any money on media the word is out. So the task to engage the target audience and get them to share in social media has clearly been achieved.