The summer promotion for Olá Stores and Kiosks is '100% Swirl'. '100% Swirl' because this is the star product of the store. It’s essential that in this promotion Swirl leaves behind the anonymity and becomes the Ice-cream sensation of the summer. Catching new consumers with a dynamic and simple mechanism that gives immediate daily prizes.1 Swirl = 1 Code1ST PHASE: Send a SMS to receive immediate daily prizes.2ND PHASE: The consumer makes registers at www.swirlit.com.pt, inserts the one code, a photo with his friends and a headline. The group with the most votes between July and August wins a trip to Ibiza.