Cannes Lions
ICE CREAM CRÊPE
DENTSU, Tokyo / MORINAGA & CO. / 2011
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Overview
Entries
Credits
OVERVIEW
Execution
We focused our target on GALs (Japanese fashionable high-school girls),because their potential of creating buzz is extremely high.Incorporating the GALs new culture DECO(decorating everything) into our campaign.
Outcome
・ 5,000 visitors tried the DECO experience.・Sales increased to 116.5%.・Winning 142% store coverage compared to the previous year.
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