Cannes Lions

ICE GUARD 5 STOP!

TAIYO KIKAKU, Tokyo / YOKOHAMA / 2013

Case Film
Case Film

Overview

Entries

Credits

Overview

Description

The new winter tyre “Ice Guard” is excellent at stopping on icy roads. To express its high performance, we experimented thoroughly, over and over again. Around 20 cameras were mounted on the car. Shot from various angles, we set about providing the experimental proof of these tyre's performance and turning it into a TV commercial.

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