Cannes Lions

ICEBERG MEDIA AGENCY

EL LABORATORIO SPRINGER & JACOBY, Madrid / ICEBERG MEDIA / 2008

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The spot opens with a mouth. The mouth opens and we see a dentist looking at the camera. The dentist starts cleaning one tooth when he suddenly sees something he didn't expect inside the mouth and turns back.Then a super appears: Being surprised is finding things you don’t know in places you don’t expect.

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