Cannes Lions
WIEDEN + KENNEDY, Sao Paulo / WIEDEN+KENNEDY / 2017
Overview
Entries
Credits
Description
We were inspired by the sidewalks of São Paulo. We realize that they are composed of three elements. We reorganized these elements and added ours.
Execution
The identity is based on three simple elements arranged in a grid. Playing with the grid, the visual identity can grow and assume different shapes.
Outcome
The new visual identity gave a face to the new phase of W+K São Paulo. The agency has conquered new businesses and created great work for them.
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