A Geiger counter. Fantasy van art. 2,000 gallons of jet fuel. A solid gold monocle. Who knows what weird things identity thieves are going to buy with the money they steal?

In this campaign for Fifth Third Bank, we dramatize the need for identity theft protection for your entire family by cataloging the unlikely things your loved ones would never buy. Because if their identities are stolen, they could buy anything. Even an escalator.