“Iekaki Ideal Housing, RAKU-GAKI ISLAND” is not only an archive of accumulated responses to a questionnaire regarding housing collected on a blog by Mitsui Fudosan Residential Co., Ltd., “Iehatena” (http://d.hatena.ne.jp/ie-ha-te-na/), but a source for creative content to be developed in future. Users read the 103 questions and the results of previous responses, then add their own comments or create new questions for other users to answer. By so doing, more opinions will be collected and the site will continue to grow as an ideal housing source.