Cannes Lions

If It Packs, It Posts

VMLY&R MELBOURNE / AUSTRALIA POST / 2020

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Overview

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This radio ad is brutally simple. 2 words in 30 seconds. That’s it. By squeezing those two words in the time allowed, we not only played with the radio medium – we also demonstrated to Australians that if you can squeeze your item into a parcel, you’ll pay a flat rate.

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2021, AUSTRALIA POST

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