Spikes Asia

If you lose your way

UNITED COMMUNICATIONS GROUP, Taipei / MINISTRY OF HEALTH AND WELFARE / 2023

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We use the scenarios of getting lost to interpret the helplessness of dementia sufferers, to let people feel what dementia sufferers feel in order to build empathy and kindly supports towards them. Collaborate with Taiwan's famous illustrator Kyo to create heart-warming images with the copy.

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