Cannes Lions
PYRAMID FILM, Tokyo / MAINICHI NEWSPAPERS / 2015
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Description
A dog, always made to sit on old newspapers spread out to keep the floors clean, happens
to come across an article that relate to its daily life. A cat sitting on the dining table next to an
electronic tablet that the owner keeps on and handy all the time, happens to read an article
there relating to its everyday life. Both animals then gain new perspectives by thus reading from
the printed media. The storyline is that even cats and dogs gain new insight by reading from
printed media. Just imagine how much more humans can gain from such insight acquired from
reading print?
This is truly “ Read. And become changed.”
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