Cannes Lions

IF YOU READ,BECOME CHANGED - CAT

PYRAMID FILM, Tokyo / MAINICHI NEWSPAPERS / 2015

Film
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Description

A dog, always made to sit on old newspapers spread out to keep the floors clean, happens

to come across an article that relate to its daily life. A cat sitting on the dining table next to an

electronic tablet that the owner keeps on and handy all the time, happens to read an article

there relating to its everyday life. Both animals then gain new perspectives by thus reading from

the printed media. The storyline is that even cats and dogs gain new insight by reading from

printed media. Just imagine how much more humans can gain from such insight acquired from

reading print?

This is truly “ Read. And become changed.”

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