Design, prototyping and engineering of the new and improved igNITE. Achieving great interactive effects – while lowering production cost with 90%. Through the use of materials and simplified, analogue technology we did not only reduce cost, but also made it work without a complicated infrastructure.

igNITE is now a real mass produced item, cost effective and igniting roughly 100,000 party people all over the planet. Fitting all types of Heineken bottles with a flexible silicone band that adapts to different diameters and a reversible housing that makes the lighting system work even under aluminium, non- translucent bottles. The outcome is the surprise that we brought an enormous amount of people, with a most innovative and memorable beer experience, enhancing the atmosphere and energy at numerous parties and clubs. Possibly the best measure of success: the fact that most ignites are taken home by the crowd..