Japanese homes are really, really small. And the Japanese don't treat them well. All they care about are their appearance, such as cars, watches, fashion, and makeup, but they have no interest in spending money on their homes. That is why IKEA started their challenge; to change the vision of the miserable Japanese home into a home that is the most important place in the world. The campaign title is,"From a place to sleep to a home to enjoy".This TVCM will be the flagship for this campaign. A man spending a lazy morning on a holiday is visited by himself from the slight future (evening).