Cannes Lions

IKEA

LEO BURNETT WARSAW, Warsaw / IKEA / 2006

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Overview

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Credits

OVERVIEW

Description

EXPLANATION: A little boy has been sent into his family's messy kitchen cupboard with a pair of night vision goggles in order to find a frying pan. The voice over explains: Thousands of people are unaware that the kitchen can be more functional. Ikea has the solution.

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