Cannes Lions

IKEA CATALOGUE

K2 INTERNET, Warsaw / IKEA / 2012

Film
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Overview

Entries

Credits

Overview

Execution

Small spaces need a lot of improvisation.That’s why we built the apartment at the Central Railway Station in Warsaw and invite an improvisational theater.

Outcome

Results for clientAlmost 5000 new fans on the fanpage.
Over 53 000 weekly active users.
Over 1 400 post feedback.
Over 1 400 000 post views.

Almost 25 000 total streams.

6 000 total unique viewers.Results for consumerThe most important thing in the event: smile and the joy of the participants.

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