Cannes Lions

IKEA CURTAINS

JUNG von MATT, Hamburg / IKEA / 2008

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The challenge was to communicate that IKEA not only offers clever furniture, but also offers a large variety of great curtains. We intended to prove that with IKEA curtains each and every window can look better.Therefore we decoratd the login, content, and personal profile sections of myspace.com with different IKEA curtains. Moving the mouse over the different windows opened the curtains, showing that IKEA curtains can decorate every window - even your browser windows.The message aimed at people who take pride in their home but do so on a budget: especially young people, furnishing their first apartment.