The IKEA 'Go Cubic' case is a unique example of a communication solution where innovative planning and background research impacted both the creative work and the media strategy. Mediacom negotiated a one of a kind deal with an outdoor provider that enhanced the campaign theme and successfully met the communication goals, creating a measurable effect with a very limited budget.'Go Cubic' is about utilising the entire space when rearranging your home - think m3 not only m2 - using all possible dimensions!

Mediacom initiated a brainstorm session, which resulted in many unique and innovative solutions. Evaluation identified a six point outdoor solution as the best suggestion.