IKEA asked us to create new icons to accompany their kitchen service messaging. They needed them to be simple, clean and efficient, just like their furniture.

We wanted them to be simple, open-ended strokes that invited the eye of the viewer with their use of positive and negative space. The icons we created fit IKEA perfectly, with just the right amount of information, including a last icon that changed it up and added the IKEA joie de vivre.

They now accompany all IKEA Canada’s kitchen service messaging, in-store, online, and in magazines, flyers and catalogues.