IKEA's Stuff Monster, shows that letting go of our used furniture in a responsible way isn’t just good for the planet, it’s good for us too. The monster, made up of old IKEA furniture, served as a metaphor for the belongings we accumulate that weigh us down. The story follows the monster as it gives away pieces of itself to be reused, becoming lighter, happier, and ultimately back to human form as she sets out the last of her furniture with a ‘free’ sign.