Cannes Lions

IKEA ' Welcome Home'

MOTHER, London / IKEA / 2017

Film
Film

Overview

Entries

Credits

Overview

Description

We follow a mother’s journey home from work on two consecutive evenings. The first sees her hurrying through a dark and unwelcoming park, with her son waiting anxiously for her safe return. The next day we see her son up to something, he seems to have a plan. That night mum comes back through the eerie park, but to her astonishment, the route is now beautifully illuminated by Ikea lights. The handiwork of her son. At the end of the advert she comes into the living room, taken aback by her son’s gesture, she gives him a big hug and we here the line “Life’s better at the flick of a switch”

Similar Campaigns

12 items

Teenage Son

HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE, Copenhagen

Teenage Son

2019, IKEA

(opens in a new tab)