Eurobest

Illustrations of Russian cities for the new headquarters of MegaFon

CREATIVEPEOPLE, Moscow / MEGAFON / 2017

Presentation Image
Case Film
Supporting Images

Overview

Entries

Credits

Overview

Background

«MegaFon» is a Russian-based mobile operator and one of the most recognizable brands in Russia. The company not only shows outstanding results in the provision of mobile and Internet services, but also pays great attention to their visual identity, providing an example for the whole market. Therefore, «MegaFon» could not simply move to a new office without making a great design case of it.

Each illustration shows one of the biggest cities in Russia. So, we took a look at history and attractions of each of them, found their highlights, specific features and even local memes. Thus, each illustration has its one and only spirit and style.

Execution

10 artists. 10 different art styles. 10 illustrations measuring 9x4 meters.

Each illustration was created in 4 stages: sketch, drawing in Adobe PhotoShop / Adobe Illustrator OR using 3D-modelling tools, printing on non-woven fabrics and super-delicate paperhanging.

Similar Campaigns

1 items

Waiting for a Good Cause

VMLY&R RUSSIA, Moscow

Waiting for a Good Cause

2019, MEGAFON

(opens in a new tab)