Our first step before moving forward with this idea was to research if there is a pattern for garage painting. With the help of engineers, we discovered that the painting of garages must follow a particular scheme by law. After that, we researched what would be the best way to implement the idea. We then concluded that it would be by using a sticker specially developed for walls painted according to the scheme defined by the legislation. The sticker was tested, worked well and the piece was shown to the client who approved the campaign.

This activation took place in the garages of the malls of the Multiplan Shopping mall chain in São Paulo city during the week prior to period of highest alcohol consumption in Brazil: the carnival.

We reached half million people during the week these stickers were on display.