Casting a diverse ensemble of female and nonbinary actors, comedians, and TikTok stars was essential to the series's authenticity, relatability and humour.

Convincing chemistry was a must, so in casting we combined actors who have comedic chops, with a TikTok star who has followers for leverage - a balanced approach which led to the success of the series.

The director cast actors from her existing network before weaving their personalities and experiences through the series in the writer's room; the diverse subcultures of Gen Z were represented through the actors' contributions to the writing and styling of their characters.

'Endo Ain't Gravy' is the first episode in the 5 part ‘I’m Dying Inside’ TikTok series, explores a range of modern period experiences with honesty and humour. Following four housemates as they navigate the trials and tribulations of young adult life on your period, from period sex to endometriosis flare-ups, to being bloated when you’re trying to rock corporate chic attire.