Cannes Lions

I'M NOT RACIST, BUT...

MORTIERBRIGADE, Brussels / HAND IN HAND / 2015

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Overview

Description

This is an interactive movie against racism.

If you disliked the woman’s racist speech, you made the movie a few milliseconds shorter.

The more dislikes, the shorter the movie.

Until she says “I’m not a racist.” Period.

People could then share this message on their social media.

You can see the activation here: http://cannes.ikbengeenracistmaar.be

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