Cannes Lions
MORTIERBRIGADE, Brussels / HAND IN HAND / 2015
Overview
Entries
Credits
Description
This is an interactive movie against racism.
If you disliked the woman’s racist speech, you made the movie a few milliseconds shorter.
The more dislikes, the shorter the movie.
Until she says “I’m not a racist.” Period.
People could then share this message on their social media.
You can see the activation here: http://cannes.ikbengeenracistmaar.be
Similar Campaigns
9 items