Cannes Lions

"I'm Ready" Social Video Series

BRUNET-GARCIA, Jacksonville / United States Department of Health and Human Services / 2021

Supporting Content






The “I’m Ready” video series gives voice to real PrEP users from all walks of life with the intent of encouraging those at risk for HIV to take advantage of Ready Set PrEP, a program that provides free HIV prevention medication to people without prescription drug insurance. Each video steps into the life of a PrEP user, following their backstory, uncovering their motivations for getting on PrEP, and exploring how their lives have changed after taking control of their sexual health. Focused on underserved populations, the series allows for representation among the diverse groups most at risk for HIV. The videos conclude with a powerful and encouraging message that nods to the Ready Set PrEP program: “I’m ready to end HIV. Are you ready?”

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"I'm Ready" PSA

BRUNET-GARCIA, Jacksonville

"I'm Ready" PSA

2021, United States Department of Health and Human Services

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