Cannes Lions

I’M SMART, WHY DSLR?

inmD, Seoul / SAMSUNG / 2014

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Disguising one NX300 using a DSLR mock-up and one NX300 as it is, we have executed a street interview pretending it was a new camera test before releasing of a brand new DSLR. We took the same picture with two cameras and asked people which picture they preferred and why. After listening to their opinion, the interviewer opens up the mock-up NX300 and shows that both cameras are the same NX300 and watch people’s reaction.

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