Cannes Lions
DDB BRUSSELS, Brussels / ALZHEIMER LIGA VLAANDEREN / 2018
Overview
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Description
In each portrait we hear a person addressing a family member, their loved ones or former colleagues. They recall one of the fondest memories they shared together. It’s a memory which clearly brings them joy, but at the same time we sense a sort of burden. An unspoken tragedy difficult to identify.
When they’re finished sharing their memories it becomes clear why: these people are suffering from young onset dementia. Whilst they still have those memories at the time being, they’re fully aware of what’s coming ahead.
At the end each mini-documentary listeners are invited to share own memories with their loved ones on ‘imstillhere.be’.
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