Catalogues have always been a way to promote image banks. The better the catalogue, the better the bank. Due to digitalization, the old catalogues ended up being thrown away and the brand/consumer relationship started happening only when they entered the company’s URL on the internet.Our client wanted to be more present in its consumers’ lives and show that Latinstock had not only a large image bank, but top quality as well.

We created an exclusive book collection where pictures in the image bank take the place of words and simulate texts that tell classic stories. In the books the pictures tell the story the same way they tell a news report or a print ad. The books, in addition to being a fun way to be part of the consumer’s life, are real catalogues. Proving that Latinstock has the right images to tell anything you want. But with one difference, they never end up in the trash can.

The website hits went up 50% in the month of the campaign and we had a 20% increase in the picture orders.