Surprising metamorphosis of station logo to O2 logo making use of the similar form of the two logos. Creative implementation of the O2 claim, 'O2 can do' while making intelligent use of the ‘bubble’ key visual. Demonstration of the brand's claim, ‘O2 can do’, through an innovative utilised form of advertising that has never been used before.

• Recall increase of 10%. • 36% enhancement of likeability values. • 16% increase in willingness to buy.