Mabe / GE Appliances is a leading global company in household appliances. Our objective was to launch and promote the GE Appliances brand that were coming in Brazil.

Expand the power of attraction and retention of brand image through actions that amplify the sensory perceptions of the guests about the brandTranslate the concept "The important is not to have, it is to live" transcribing it to an experience, in which architecture, visual communication and design products work seamlessly, enhancing the way people interact with the brand.So the GE logo was incorporated as a part of the architecture and used as an element that defines the division of spaces and interacts with all design, customizing and adding sophistication and exclusiveness.

Every detail and different materials were designed, customized and addressed in an integrated manner to be aligned with the spirit and positioning both human and technological brand: "The important is not to have, it is to live"The ultimate goal of the company's participation at the event was achieved: launch and disseminate the GE Image Store, providing the visitor a unique brand experience