Cannes Lions

Imaginary Friend Society "What is an MRI"

RPA, Santa Monica / PEDIATRIC BRAIN TUMOR FOUNDATION / 2018

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Overview

Description

Two lovable imaginary-friend characters, Charlie and Roger, use a “show and tell” method to present a crystal-clear (yet wildly imaginative) explanation of the MRI process. The objective of this film is to help inform kids facing cancer about the process of an MRI scan, but in a fun and palatable way. The goal is to get away from thinking of the MRI process as scary and cold, and rather to make it seem more pleasant and human.

Similar Campaigns

6 items

1 Cannes Lions Award
Imaginary Friend Society- Campaign

RPA, Santa monica

Imaginary Friend Society- Campaign

2018, PEDIATRIC BRAIN TUMOR FOUNDATION

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