Cannes Lions
RPA, Santa Monica / PEDIATRIC BRAIN TUMOR FOUNDATION / 2018
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Two lovable imaginary-friend characters, Charlie and Roger, use a “show and tell” method to present a crystal-clear (yet wildly imaginative) explanation of the MRI process. The objective of this film is to help inform kids facing cancer about the process of an MRI scan, but in a fun and palatable way. The goal is to get away from thinking of the MRI process as scary and cold, and rather to make it seem more pleasant and human.
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