Cannes Lions
TBWA\PARIS, Boulogne-Billancourt / DAGOMA / 2021
Overview
Entries
Credits
Execution
At Christmas season, with or without Covid, the problem is predictably the same each year: will the presents satisfy the hopes of our children? Will they be a suitable match for their overflowing imagination?
In this context, Dagoma, the European leader in 3D printing, is taking a step further by this time promising them an even better Christmas. A Christmas where their lively imaginations should be more than catered for.
Dagoma makes a clever connection between the unlimited imagination of children and the equally unlimited possibilities of 3D Magis printers, in a animated film that combines poetry, showmanship, humour, and which concludes with a simple little tip to help avoid disappointing our cherubs at that long-awaited moment when they open their presents.