The campaign ran globally, crossing mature markets, dark markets and those that were still emerging.

Branded Content continues to evolve in many territories. Lots of conferences and press coverage, with little of merit.

Drama particularly is underserved, with documentaries dominating.

The production budgets continue to be low.

Original insights and ideas are in short supply.

Though some ideas emerge, there are few returning, long running properties.

There is little content that audiences seek out and want to spend time with.

There is little that would compete with content outside the world of brands.

The competition was launched in person by Adrien Brody at Tribeca Film Festival 2013, with significant PR coverage and ambient stunts including placement of the script in cabs and public places around NYC.

Strong partnerships with film and creative writing courses at universities, colleges and training schools, as well as other film media titles and communities, drove online traffic to the Bombay Sapphire entry site

Entries were supported with social activity including hangouts with top writers, social media and video from the judging process in Tribeca and behind the scenes content from production, through to other Hints and Tips materials.

Year 1 saw entries from 34 markets globally. Success breeds success, and in Year 2, 63 counties entered, with entries up 85%.

Media budgets were initially small and success has been organic. Room 8 has been viewed 900,000 times, liked 10,000 times, with 2000 comments, driven mainly by 82% organic traffic - remarkably high levels of engagement!

The quality of Room 8 led to critical acclaim from far and wide; from a Staff Pick by Vimeo, a "must watch" mention on the Howard Stern show, to critical glory, winning Best Short Film at the BAFTAs. This is unprecedented.

The project has changed the lives of all involved; from those who just imagined through to those who entered, who were mentored, or made their films.

James W Griffiths, who imagined Room 8, described himself as a junior editor. He directed the film in Poland on a budget of £50k, favours and the passion of those involved. It went on to enjoy unprecedented success, culminating in the win at the Film BAFTAs, the first brand to do so.

There are other competitions. But the Imagination Series offers anyone the chance to imagine and perhaps see their film achieve glory.