From the start, easyJet set out to open up Europe to a new generation of travellers. Today, it’s never been easier to get to wherever you dream of exploring. But the brand would like to be known for more than function and value.

The film set out to imbue easyJet with emotion and wonder: to make it the flag-carrier for inspiration and Europe’s preferred airline to fulfill travel dreams.

The visual ideas for the film were not in the original script from the agency. Instead, the directors visualised worlds and transitions to give the feeling of how amazing it is to fly and visit destinations with your friends and family.

The idea for each vignette was thought up to show new and different representations of where the joy of flying could take you, hopefully in a seamless and never before seen way. It was also written so that each vignette would allow the possibility of both cut-downs and use in social media.

The direction involved revisualisation in camera, VFX as well stock footage to create the worlds and vignettes. The music was key to give the commercial a tone of tranquility and the sense of anticipation one gets when flying to your holiday destination.