Cannes Lions

IMMIGRATION NATION

US, Sydney / SBS / 2011

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"Immigration Nation: The Secret History of Us" is a three-part SBS documentary series that reveals the shocking facts, hypocrisies and discrimination behind The White Australia Policy (1901 -1975).This spot advertises episode 1 of the series, which is all about the introduction of the White Australia Policy, and how it was presented to Australia as a positive and revolutionary piece of legislation that promotes equality. Of course, the policy had a whole bunch of terms and conditions that excluded the majority of humanity, so we brought this to life in the form of an advertisement disclaimer.

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